{"id":541,"date":"2018-07-07T16:28:36","date_gmt":"2018-07-07T16:28:36","guid":{"rendered":"https:\/\/alexdanklof.com\/?post_type=portfolio&#038;p=541"},"modified":"2025-06-13T18:35:06","modified_gmt":"2025-06-13T18:35:06","slug":"nike-game-of-go","status":"publish","type":"portfolio","link":"https:\/\/alexdanklof.com\/?portfolio=nike-game-of-go","title":{"rendered":"Nike React Game of Go"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"541\" class=\"elementor elementor-541\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8de2f2f wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"8de2f2f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35f33ff6 section-project-header section-project-boxed-image 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class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f7e07b8\" data-id=\"4f7e07b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1880338d elementor-widget elementor-widget-naylaprojecttitle\" data-id=\"1880338d\" data-element_type=\"widget\" data-widget_type=\"naylaprojecttitle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- Project Title -->\n<div class=\"project-title left \">\n\n\n    \n    <h1 class=\"md-title no-revert has-anim-text charsLeft \" data-stagger=\"0.04\" data-duration=\"1.5\"data-delay=\"0\">\n\n        Nike React Game of Go\n    <\/h1>\n\n\n    \n<\/div>\n<!--\/Project Title -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has-parallax elementor-column elementor-col-50 elementor-inner-column elementor-element 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data-elementor-lightbox-title=\"s3-project_298169_image_1--default--1280\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTQyLCJ1cmwiOiJodHRwczpcL1wvYWxleGRhbmtsb2YuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDE4XC8wOFwvczMtcHJvamVjdF8yOTgxNjlfaW1hZ2VfMS1kZWZhdWx0LTEyODAuanBnIiwic2xpZGVzaG93IjoiMzZhZjk0MiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/alexdanklof.com\/wp-content\/uploads\/2018\/08\/s3-project_298169_image_1-default-1280-300x200.jpg\" data-width=\"300\" data-height=\"200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c2078b6 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"c2078b6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b9703 elementor-widget elementor-widget-text-editor\" data-id=\"b0b9703\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Three players raced against one another on giant, double-wide treadmills, which allowed them to run, jump, zig-zag, and sprint uphill in an exhilarating 400-meter race like no other. Some made it, while others didn&#8217;t, resulting in some players wiping out and swinging from their harnesses. In the end, only one player per race came out victorious.<\/p><p>The entire race was captured on huge screens at Microsoft Square and Circa for all to see. This event was part of the Choose Go campaign to launch new Nike Epic React running shoes.<\/p><p>Read more\u00a0<a href=\"https:\/\/www.thedrum.com\/creative-works\/project\/wiedenkennedy-nike-game-go\">here<\/a>\u00a0&amp;\u00a0<a href=\"http:\/\/creativity-online.com\/work\/nike-game-of-go-integration-with-espn-sportscenter\/54319\">here<\/a><\/p><p>Awards:<\/p><p>Cannes Lions Bronze \u2013 Design \u2013 Digital Installations &amp; Events<br \/>Cannes Lions Bronze \u2013 Design \u2013\u00a0Environment &amp; Experience &gt; Live Events<br \/>Cannes Lions Bronze \u2013 Outdoor \u2013\u00a0Ambient &gt; Interactive Experiences<br \/>Cannes Lions Bronze \u2013 Craft \u2013 Digital Craft<\/p><p>FWA Site of the\u00a0<a href=\"https:\/\/thefwa.com\/cases\/game-of-go\">Month<\/a><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78823ec wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"78823ec\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e70b31a elementor-widget elementor-widget-video\" data-id=\"e70b31a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=2GJLHAmVdLI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nike React Game of Go Three players raced against one another on giant, double-wide treadmills, which allowed them to run, jump, zig-zag, and sprint uphill in an exhilarating 400-meter race [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":547,"comment_status":"open","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[],"class_list":["post-541","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-art-direction","portfolio_category-digital-direction","portfolio_category-installation"],"acf":{"photo_gallery":{"image_gallery":[[]]}},"_links":{"self":[{"href":"https:\/\/alexdanklof.com\/index.php?rest_route=\/wp\/v2\/portfolio\/541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alexdanklof.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/alexdanklof.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/alexdanklof.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexdanklof.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=541"}],"version-history":[{"count":31,"href":"https:\/\/alexdanklof.com\/index.php?rest_route=\/wp\/v2\/portfolio\/541\/revisions"}],"predecessor-version":[{"id":10637,"href":"https:\/\/alexdanklof.com\/index.php?rest_route=\/wp\/v2\/portfolio\/541\/revisions\/10637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alexdanklof.com\/index.php?rest_route=\/wp\/v2\/media\/547"}],"wp:attachment":[{"href":"https:\/\/alexdanklof.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=541"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/alexdanklof.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject-categories&post=541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}