{"id":424,"date":"2016-03-10T22:43:29","date_gmt":"2016-03-10T22:43:29","guid":{"rendered":"https:\/\/alexdanklof.com\/?post_type=portfolio&p=424"},"modified":"2024-05-08T05:59:08","modified_gmt":"2024-05-08T05:59:08","slug":"diadora-make-it-bright","status":"publish","type":"portfolio","link":"https:\/\/alexdanklof.com\/?portfolio=diadora-make-it-bright","title":{"rendered":"Diadora – Make it Bright"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Diadora:
Bright Delivery<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Italian sporting icon Diadora celebrates the launch of its Make It Bright campaign with a 1500km relay across Europe. 70 runners, chosen from among 1,000-plus applicants, carried a a box of shoes from the Diadora Headquarters in Caerano di San Marco in Italy all the way to Barcelona, Spain, in a feat of endurance to highlight the brand\u2019s attitude towards turning the ordinary into the extraordinary. The shoe being delivered, the N9000 ITA, was itself once a stalwart of high performance sportswear, launched in 1990 and worn by sporting icons of the era.<\/span><\/p>

Together with SMFB Oslo, MediaMonks helped on the concept development and designed, produced, directed the whole campaign from begin to end. The campaign got a lot of media coverage and created a buzz in the runners community.<\/p>

See the run:\u00a0makeitbright.diadora.com<\/a><\/p>

More info:\u00a0Hypebeast<\/a><\/p>

Awards:
Gold at\u00a0The Lovie Awards
<\/a>Silver at\u00a0The lovie Awards<\/a>
FWA Site of the Day<\/a>
FWA Mobile of the Day<\/a>
Awwwards Site of the Day
<\/a>Clio Gold in product and service<\/a>
4 x Cannes Lion nominations<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t