{"id":843,"date":"2022-07-13T10:24:26","date_gmt":"2022-07-13T10:24:26","guid":{"rendered":"https:\/\/alexdanklof.com\/?page_id=843"},"modified":"2022-07-21T17:17:49","modified_gmt":"2022-07-21T17:17:49","slug":"starwars-sharetheforce-com","status":"publish","type":"page","link":"https:\/\/alexdanklof.com\/?page_id=843","title":{"rendered":"Starwars: sharetheforce.com"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>For Target\u2019s \u2018Force Friday\u2019 merchandise launch, Deutsch allied with MediaMonks to produce a crowd-sourced collection of Star Wars memories. Visualized as vast constellations depicting fans\u2019 all-time film favourites, the memories can be explored in an interactive universe made from user-generated content. The visualizations are rendered in real-time 3D, allowing fans to upload their own memory to the ever-expanding galaxy and see how it sits among the stars. Share your memory in the constellation of your favourite character, or explore how fans are connected by the force in this WebGL content platform of galactic proportions.<br><br>The campaign is picked up by several media like <a href=\"http:\/\/mashable.com\/2015\/08\/25\/share-the-force\/\">Mashable<\/a>, <a href=\"http:\/\/adage.com\/article\/cmo-strategy\/target-captures-star-wars-fan-memories-1977-today\/300076\/\">AdAge<\/a>\u00a0&amp; <a href=\"http:\/\/www.digitalbuzzblog.com\/target-share-the-force\/\">DigitalBuzz<\/a>, but also embraced by the StarWars <a href=\"http:\/\/www.starwarspost.com\/memories-that-bind-us-all\/\">community<\/a>.<br>And\u2026 Mark Hamill <a href=\"https:\/\/twitter.com\/HamillHimself\/status\/637384722323140608\">tweeted something<\/a>, which is a pretty big deal.<\/p><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\"><li>FWA Adobe Cutting Edge Award \u2014 Target: Share The Force<\/li><li>Mobile of the day \u2014 Target: Share The Force<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Target: Share the Force Case Film\" src=\"https:\/\/player.vimeo.com\/video\/158023000?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Target\u2019s \u2018Force Friday\u2019 merchandise launch, Deutsch allied with MediaMonks to produce a crowd-sourced collection of Star Wars memories. Visualized as vast constellations depicting fans\u2019 all-time film favourites, the memories [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-843","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/alexdanklof.com\/index.php?rest_route=\/wp\/v2\/pages\/843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alexdanklof.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alexdanklof.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alexdanklof.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexdanklof.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=843"}],"version-history":[{"count":6,"href":"https:\/\/alexdanklof.com\/index.php?rest_route=\/wp\/v2\/pages\/843\/revisions"}],"predecessor-version":[{"id":1125,"href":"https:\/\/alexdanklof.com\/index.php?rest_route=\/wp\/v2\/pages\/843\/revisions\/1125"}],"wp:attachment":[{"href":"https:\/\/alexdanklof.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}