Harley-Davidson:
H-D 21 Virtual Event
Every year, the journey starts at Harley-Davidson’s annual model year launch event—where the iconic motorcycle brand showcases new bikes to dealers, up close and personal. But with things looking a little different this year, Harley-Davidson took the road less traveled– challenging the way things have always been done. To redefine heritage and tradition for a changed future, the Harley-Davidson Way.
To launch Model Year 2021, the annual dealer meeting became the first ever, global, virtual event in Harley-Davidson’s 118 year history. It was a decisive moment for every rider around the world—a celebration of the timeless pursuit of adventure and freedom for the soul.