Celebrating the launch of the new Nike React, Wieden+Kennedy asked MediaMonks to create an installation that gives people the ability to virtually compete against one another while testing out the fit and feel of the new sneakers. At MediaMonks we designed the game as well as the installation, creating an experience that uses motion-sensors to render runners in real-time on massive LED screens in the middle of L.A.

Cannes Lions Bronze Digital Craft — Nike Game of Go
Cannes Lions Bronze Cyber — Nike Game of Go
Cannes Lions Bronze Promo — Nike Game of Go
Cannes Lions Bronze Activation — Nike Game of Go