Three players raced against one another on giant, double-wide treadmills, which allowed them to run, jump, zig-zag, and sprint uphill in an exhilarating 400-meter race like no other. Some made it, while others didn’t, resulting in some players wiping out and swinging from their harnesses. In the end, only one player per race came out victorious.
The entire race was captured on huge screens at Microsoft Square and Circa for all to see. This event was part of the Choose Go campaign to launch new Nike Epic React running shoes.
Awards:
Cannes Lions Bronze – Design – Digital Installations & Events
Cannes Lions Bronze – Design – Environment & Experience > Live Events
Cannes Lions Bronze – Outdoor – Ambient > Interactive Experiences
Cannes Lions Bronze – Craft – Digital Craft
FWA Site of the Month
