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As part of a partnership with Lucasfilm, Target will collect Star Wars memories, like lightsaber battles and Chewbacca impersonations, through a microsite called SharetheForce.Target.com. Users can submit photos and videos to the site from Facebook and Instagram in exchange for a unique set of galactic coordinates indicating where their memories will be housed.

The WebGL Galactic fan site is an idea from Deutsch LA and produced by MediaMonks.

The campaign is picked up by several media like Mashable, AdAge & DigitalBuzz, but also embraced by the StarWars community.

And… Mark Hamill tweeted something, which is a pretty big deal.