PayPal wanted to increase both awareness and usage of their payment option on Airbnb. To do so, CP+B proposed a partnership with Airbnb that went far beyond just the traditional promo code. Sure, getting $50 off your Airbnb stay when you checkout with PayPal is a great deal and all, but we wanted to do something that would make a social splash and change the behavior of both PayPal and Airbnb customers.
Initially MediaMonks proposed a different design which is still my favorite. Nobody knows what would have happend when we produced this one 😉
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New York Festival Finalist
Cannes Lions Bronze Cyber