Old Spice Builds a Robotic Kraken That Can Be Controlled Through a Twitch Gaming Stream.

As a unique way of introducing the Krakengärd Wild Collection (“for seafaring adventurists”) – their new line of men’s bath products, the creative folks at Wieden & Kennedy teamed up with MediaMonks to build a robotic Kraken that can be controlled over the internet through a video game interface by eight people at one time. The project, known as S.Q.U.I.D. (Shared Quests Uniting Individual Dudes).

On the 21st of May, the internet controlled a SQUID for 3 days during a live broadcast event on Twitch.

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