An interactive running experience took place over the course of two days, live at Microsoft Square in Los Angeles. In the Game of Go, players could create (and subsequently become) avatars within a virtual race where they must react to a series of obstacles in a video game world.

Three players raced against one another on giant, double-wide, treadmills that gave players a chance to run, jump, zig-zag, and sprint uphill in an exhilarating, 400 meter race like no other. Some made it, while others didn’t, resulting in some players wiping out and swinging from their harnesses. In the end, only one player per race came out victorious.

The entire race was captured on huge screens at Microsoft Square and Circa for all to see. This event was part of the Choose Go campaign to launch new Nike Epic React running shoes.

Read more here & here

Awards:

Cannes Lions Broze – Design – Digital Installations & Events
Cannes Lions Broze – Design – Environment & Experience > Live Events
Cannes Lions Broze – Outdoor – Ambient > Interactive Experiences
Cannes Lions Broze – Craft – Digital Craft

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