2017 was a year of natural disasters, and Mexico was rocked by one of the worst in a September 19 earthquake that killed hundreds, leveled towns and injured thousands more. In the wake of the disaster, Corona Mexico, Leo Burnett Mexico and MediaMonks have introduced a limited edition rebranded beer can with proceeds going towards reconstruction efforts, as well as creating a new song in partnership with famous Mexican musicians and Director Leonardo Dalessandri.

The official music video for ‘This Spirit’ is a collaboration between the brand, La Banda Baston, Sotomayor, and producer Eduardo Cabra, to immortalize the human spirit that has united Mexico. The video shows a varied group of Mexican people celebrating their lives, dancing, working and rising together to show the strength of the people while the lyrics are those of encouragement, stating: “Push yourself to the sky, shout it louder…may this spirit never be forgotten.”

Read more here & here or make a donation.

Awards:

Circulo Creativo Mexico – GOLD in Best Edit
Circulo Creativo Mexico – GOLD in Better Direction
Circulo Creativo Mexico – SILVER in Technical Audio Production
Circulo Creativo Mexico – SILVER in Best Photography
Circulo Creativo Mexico – BROZE in Technical Audio Production

Circulo Creativo Mexico Production House of the Year: MediaMonks