© 2009 Alex Danklof

Nike DFA

Their Game, Your Finishing Touch saw young footballers design more than 15,000 NIKEiD boots in two weeks for their favourite players to wear when Arsenal met Man Utd in the Premier League.

The campaign required our target audience to use the NIKEiD boot creator at NikeFootball.com to be in with a chance of getting their designs on the feet of players they idolised.

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