Heineken Green Alert: ‘the original social network’
The digital revolution means there are more ways than ever to connect with your friends without actually having to meet or talk to them. That’s why the world needs Heineken Green Alert.
Green Alert uses the tools of digital social networks to deliver a playful, entertaining invite to friends to step out of the virtual world and connect for real.
Because the best way to meet, share jokes and make new connections isn’t on a phone or computer screen – it’s in the real world, over a glass of Heineken.
AKQA Amsterdam created for Heineken International the “Green Alert” App on to the iTunes Store, which will support and compliment the forthcoming “Mobile” TVC. (Will post the commercial later this month)
The Green Alert iPhone App will provide consumers with a fun, tactile and engaging experience with the Brand’s key design icons; The K2 bottle and Crown Cork are the main focus of the rich, compelling and surprising digital experience.
The App will be used by consumers to connect with their beer drinking friends: with a single gesture the App will send a rich, personalized experience to mobile contacts, inviting them to get together in the “real world” and meet for a Heineken.
Launch OS4 begin August.