Alex Danklof

Green Alert

Alex Danklof — Wed, 14 Jul 2010 20:27:24 +0000

Heineken Green Alert: ‘the original social network’

The digital revolution means there are more ways than ever to connect with your friends without actually having to meet or talk to them. That’s why the world needs Heineken Green Alert.
Green Alert uses the tools of digital social networks to deliver a playful, entertaining invite to friends to step out of the virtual world and connect for real.
Because the best way to meet, share jokes and make new connections isn’t on a phone or computer screen – it’s in the real world, over a glass of Heineken.

AKQA Amsterdam created for Heineken International the “Green Alert” App on to the iTunes Store, which will support and compliment the forthcoming “Mobile” TVC. (Will post the commercial later this month)

The Green Alert iPhone App will provide consumers with a fun, tactile and engaging experience with the Brand’s key design icons; The K2 bottle and Crown Cork are the main focus of the rich, compelling and surprising digital experience.

The App will be used by consumers to connect with their beer drinking friends: with a single gesture the App will send a rich, personalized experience to mobile contacts, inviting them to get together in the “real world” and meet for a Heineken.

Launch OS4 begin August.

Nike Golf SP10

Alex Danklof — Mon, 01 Mar 2010 18:00:07 +0000

Concept and design for NikeGolf.com
Message: 4 dozen Nike Golf balls free when buying a set of Nike Irons.
Mechanic: Home page split in 3 different offers.

NIKEiD, hunt for inspiration.

Alex Danklof — Mon, 07 Dec 2009 18:15:43 +0000

The NIKEiD hunt for inspiration is an online offline experience that will increase the number of Facebook fans and create awareness around the new NIKEiD iPhone App. Become a fan and be part of it for your chance to win exclusive NIKEiD gear in Berlin.

1. Get a sticker at NIKETOWN Berlin.
2. Stick it somewhere inspirational.
3. Take a photo of it.
4. Send the photo to: seidabei@inpirationiseverywhere.com
5. The most inspiring photo wins!

The original idea was to upload your photo and the most ‘liked’ photo wins. According to Facebook legal it’s illegal to drive competition on Facebook, so we had to make a last minute change. Nevertheless still cool!

More photos of the Guerilla action in Berlin.

The new NIKEiD iPhone App.

Surf Maroc

Alex Danklof — Wed, 25 Nov 2009 19:55:33 +0000

Photos from my Surf trip in November.

Shot with a Konica Autoreflex TC and old 200 ASA Kodak film.
Pictures where taken on a surf trip in Taghazout, Maroco.

Walk with Giants

Alex Danklof — Sat, 14 Nov 2009 17:36:50 +0000

Together with BBH London, we’ve created an inspirational audio-walk with the world’s greatest striding men. Walk with Giants are inspiring stories of progress that can be listened through the website or downloaded at the iTunes Store. Put on your headphones and join them on a unique audio walk, as they reveal where they’ve been and where they’re going next in life.

Walk the Walk.

Alex Danklof — Sun, 13 Sep 2009 07:00:18 +0000

Johnniewalker.com has launched. And me and my copywriter created a lot for this brand sparkling new website, including the Walk The Walk section.

Discover our Johnnie Walker whiskies and let your taste buds lead you through the world of big flavours. Pick your label and get some iced water to join in, or sit back and let the journey unfold.

Nike Golf – Rain or Shine

Alex Danklof — Wed, 12 Aug 2009 10:00:20 +0000

The 2009 British Open took place at the Turnberry Golf Course, on the Scottish Atlantic coast. The weather in Turnberry is extremely unpredictable, so the real-time weather service displayed on Nikegolf.com is not just an excessive gadget, well alright it is.

Nike DFA

Alex Danklof — Sun, 08 Feb 2009 10:38:06 +0000

Their Game, Your Finishing Touch saw young footballers design more than 15,000 NIKEiD boots in two weeks for their favourite players to wear when Arsenal met Man Utd in the Premier League.

The campaign required our target audience to use the NIKEiD boot creator at NikeFootball.com to be in with a chance of getting their designs on the feet of players they idolised.

JFK Calls for a Revolution

Alex Danklof — Mon, 27 Oct 2008 08:00:52 +0000

The Energy [R]evolution is Greenpeace’s plan to save the planet from catastrophic climate change.

The 200-page document was developed with specialists from the Institute of Technical Thermodynamics at the German Aerospace Centre (DLR) and more than 30 scientists and engineers from universities, institutes and the renewable energy industry around the world.

Following its appointment by Greenpeace International, we created a global campaign aimed at starting an ‘Energy [R]evolution’. The campaign launched on Monday 27 October at the official press briefing in Berlin.

The film uses historic footage of John F Kennedy and advanced 3D modelling techniques to deliver a new message of hope. It challenges world leaders to tackle climate change by embracing renewable energy and setting efficiency standards.

The campaign incorporates several supporting ‘proof’ films. The ‘proof’ films bring to life the science behind Greenpeace’s Energy [R]evolution report.

KitKat Billboard

Alex Danklof — Fri, 08 Aug 2008 15:00:41 +0000

We won a CBS Outdoor pitch for KitKat in May. In July our billboards were placed throughout the country.